Why won't TV show more women's cycling?

The two most important bike races in the world are on right now: but you can only watch the Tour de France boys on telly. Meanwhile, fans of the Giro Rosa must check Twitter to follow the girls. Helen Pidd talks to TV networks — and cycling commentator Ned Boulting —to find out why

July is the best month of the year for cycling fans: three glorious weeks of the Tour de France to gorge on, provided you can wrestle the remote from any Wimbledon watchers in your life.

Yet while it is possible to watch Mark Cavendish’s renaissance live on both Eurosport and ITV4, anyone wanting to follow the Giro Rosa has to make do with crumbs posted on social media.

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